Marionnaud France

Marionnaud is the third largest French-based international beauty chain which was established in 1958 when Bernard Marionnaud, the founder, opened his first perfumery in Clamart. The headquarters is based in Paris, France. Marionnaud is part of the Luxury Perfumeries & Cosmetics business of AS Watson, the world's leading beauty and health distribution network, since 2005.

Furthermore, Marionnaud operates branches in countries such as Italy, Spain, Portugal, Switzerland, Austria, Hungary, Romania, the Czech Republic and Slovakia.

Marionnaud runs operations under 2 banners:

• Marionnaud Lafayette
• Marionnaud Parfumeries

The beauty retailer also offers online shopping facilities with a wide selection of over 8000 products as well as a mobile application.

Apart from beauty/personal care products, Marionnaud also sells matching accessories and offers beauty care in its 250 beauty institutes in France. Marionnaud owns more than 550 shops throughout the country.  

In 2019, Marionnaud achieved a turnover of €538 million and employed a total of 2999 people.

Marionnaud provides a variety of products in the personal care category like fragrances, bodycare, face care, etc.

Brands such as Paco Rabanne, Cartier, Clarins and many others collaborate with Marionnaud. These brands are imported from Spain, Switzerland, USA and several more.

The company offers exclusive brands (non-exhaustive list):

• Marionnaud: Under this brand, products such as makeup pallets, nail polishes, shower gels, etc,.. are sold.
• Coding: This line includes creams, serums, masks, etc.
• Own models: This brand consists of products such as eyeshadows palettes and nail polishes.
• Pure & Nature: This line offers healthy and eco-responsible products such as gels and creams without dyes and preservatives.

Since the delivery procedures are time consuming, the company launched the click and collect express, that is delivery is done in one hour in store. According to the data of IFOP, 41% of consumers had stopped purchasing because deliveries were too long but as of now 31% of customers are more interested in purchasing knowing that deliveries will be quicker.

To fulfill the logistics needs, the firm partnered with ID logistics therefore 16 500 references of perfumes and cosmetics are supplied all over the Marionnaud stores, including the e-commerce orders.

The company is determined to promote sustainability as they have reported that due to their recycling program, 175 tons of waste were collected.

Marionnaud’s online store can be accessed on www.marionnaud.fr