Maxima Latvia

Established in 2001, Maxima is the largest retail chain in Latvia. The company is part of the Maxima Grupe holding.

 It operates 173 stores.

In the financial year 2021, its turnover amounted to €915 million and it employs more than 7,000 employees.

MAXIMA stores are divided into different formats: MAXIMA X, MAXIMA XX and MAXIMA XXX to cater for the needs of its customers.      

It offers a variety of products under different categories such as: 

• Sweet grocery: Cookies, waffles, chocolate, etc. 
• Savory grocery: Bread, rice, macaroni, etc.
• Fresh and chilled: Fruits, chicken, vegetables, etc.
• Frozen: Seafood, meat, ready made pizzas, etc.
• Dairy: Milk, butter, cheese, etc. 
• Drinks: Soft drinks, juice, water, etc.
• Household: Detergents, kitchen towels, toilet paper, etc.
• Personal care: Sanitary napkins, shampoo, dental care, etc.
• Wine and spirits: Whiskey, Beer, Wine, etc.

Some of its products from local brands are: ‘Lāči’ bread, ‘Selga’ biscuits, ‘Serenāde’ sweets, ‘Spilva’ tomato sauce, etc.

The company offers private label products under different brands such as:

• EKOLOGICA(organic products): chia seeds, bread, pasta, etc.
• INKĖJIMAI IŠ KAIMO(Greetings from the farm): fruits, meat, vegetables, etc.
• ELITE RESERVE(Premium brand): chocolate, biscuits, cookies, etc.