Maxima Bulgaria

Maxima has been established in the year 2005 and is headquartered in Sofia, Bulgaria. The firm operates 71 stores across the country which have a retail space of 400-800 square meters. Besides, the company attracts 75,000 customers daily. The firm operates as a subsidiary of Maxima Group. According to the magazine manager, the firm was ranked among the top 10 retail chains in Bulgaria. Maxima is one of the fastest growing companies in the country pertaining to its financial performance and presence on the market.

The retailer provides a wide assortment of products under the following categories:

Sweet grocery
Savory grocery
Chilled & fresh
Drinks
Dairy
Personal care
Household

Furthermore, Maxima’s private label products can be found on the shelves of the stores which are known as:

Favorit - This brand has been created to fulfill the daily needs of their customers with products that are used for daily purposes.
Optima Line - All FMCG products are available in this brand.

In November 2018, the company launched its new concept store known as the T Market Express store which has an area of 1200 square metres. The store is open 24/7 offering an assortment of healthy and organic foods. Its other services include free internet access and smartphone charging. Everyday, delicatessens and fresh salads are prepared at the supermarket and it is noteworthy that the freshly baked and grilled products are made in T Market’s property from 100% Bulgarian meat.

In relation to logistics solutions, Maxima operates a 1.5 million euros logistics centre which has an area of 7,000 square meters, 14 loading/unloading ramps and 10,000 pallet spaces.

In 2016, the company’s turnover grew by 22.1% as compared to 2015. In the year 2017, Maxima’s turnover rose to 25%.

In the financial year 2017, the firm amounted a revenue of 122 million euros and has a team of 1534 people working for the business.

In fact, the objective of the company is to promote expansion by opening 7-10 stores in the year 2019.