Franmax Lithuania

Franmax is part of Maxima Group and is the biggest Lithuanian retailer and the largest private employer in Baltic States where it operates more than 400 outlets, including 233 in Lithuania. The mission of the company is to provide franchise and agency services to all the subsidiaries of Maxima group.

Maxima operates a wide range of private label products both in food and non-food segments and is seeking to expand its offer in order to address the growing demand of its customers. Nowadays the group operates budget and mid-priced brands:

• Optima Linija for budget FMCG.
• Favorit for mid-priced packaged food.
• Ekologica for ecological packaged food.
• Meistro Kokybe for mid-priced chilled and frozen meat.

The general retail chain has managed to acquire the trust of many consumers through the economical prices and high quality products.

Other brands available at Franmax are:

• Divus - range of personal care
• La fonte cosmetic - tissue paper & hand care
• Bonto - washing powder
• Helper - WC products
• Effex - Dish & window cleaner
• DentaDoc - Dental care products