Maxima Bulgaria

Maxima Bulgaria is a leading retail company operating in Bulgaria as part of the Lithuanian retail group Maxima Grupė UAB, which is one of the largest retail chains in the Baltic region with operations in Lithuania, Latvia, Estonia, Poland, and Bulgaria. Maxima Bulgaria predominantly operates under the T MARKET brand, serving the Bulgarian retail market with a focus on food, drinks, and everyday consumer goods.

The company was established in Bulgaria in 2006 and has since grown to hold a significant presence in the country, operating multiple supermarket locations to serve a broad customer base. Maxima Bulgaria is part of the Maxima Group's wider network of over 1,600 stores across the Baltic states, Poland, and Bulgaria, which together serve around 1.6 million customers daily. 

In Bulgaria, Maxima Bulgaria employs between 100 and 199 people and operates between 50 and 99 selling points, mainly supermarkets and cash and carry formats, providing a wide range of products from local and international brands.

The Maxima Group, the parent company, reported a consolidated revenue of approximately €6.1 billion in 2024, reflecting growth and sustained market presence. Maxima Bulgaria contributes to this turnover as an integral part of the group’s regional operations. The group emphasizes sustainability, customer service, and product quality across all markets it serves.

Maxima Bulgaria leverages the strength of its Lithuanian parent company to offer quality products and a strong supply chain infrastructure, contributing to its competitive positioning in the Bulgarian retail sector. Its offering mainly covers food, beverages, and essential beauty and household products, catering to diverse consumer needs.