Mcdonald's France

Part of one of the most popular fast food chains in the world, Mc Donald’s opened its first fast food in France in 1972. The chain was launched in the country by franchisee Raymond Dayan. 

Mc Donald’s France consists of 1419 restaurants serving around 46 million customers each week. In fact, France is considered to be the second largest European market for Mc Donald. 

Mc Donald’s success in France is attributed to how the chain redesigned itself to fit within the French community. The menu features meals inspired by French gastronomy. For instance, one can order a Mc Baguette or a Mc Camembert. Various meals involve local ingredients mainly.

However, Mc Donald’s France has been redesigned to give the restaurants a look that is closer to French aesthetics. Adverts are centered on french customers, employees and local farmers. 

Mc Donald’s France achieved a turnover of € 5 billion in 2017 and employed over 70000 people.