Migros Group

The Migros Group is Switzerland's largest retail cooperative, owned by over two million members who are both customers and co-owners. Founded in 1925 by entrepreneur Gottlieb Duttweiler, it began as a mobile grocery service delivering affordable essentials like coffee, rice, sugar, and soap directly to consumers, bypassing traditional middlemen to offer lower prices.

Transformed into a cooperative in 1941, Migros has grown into a diversified powerhouse with retail at its core. The ten regional Migros cooperatives operate the primary network of supermarkets, hypermarkets, and special-format outlets across Switzerland, supported by Migros Supermarket Ltd (established 2024) for unified supermarket operations. These stores emphasize fresh regional produce, own-brand products, and a wide assortment of food, beverages, beauty items, household goods, and more.

Migros Industrie, the group's integrated production arm, manufactures over 16,000 products at nearly 50 locations, employing around 11,000 people. Key subsidiaries include the Micarna Group for meat, poultry, eggs, and seafood (4,500 products), and the Elsa Group for dairy like yogurts and cheese. This vertical integration ensures high-quality, Swiss-made goods for Migros supermarkets, Denner discounters, and migrolino convenience stores.

Complementing physical retail, Migros Online—launched as LeShop.ch in 1997 and integrated in 2006—leads Switzerland's online food retail, delivering thousands of popular Migros items, branded products, and beverages nationwide via migros.ch and the app. The group also includes Denner (discount chain), migrolino convenience outlets, and Digitec Galaxus for e-commerce.

In 2025, the Migros Group reported revenues equivalent to approximately 36 billion CHF (over 38 billion EURO), with an average of 91,689 employees, solidifying its position as Switzerland's largest private employer. It invests heavily in stores, logistics, and production while upholding principles of affordability, quality, and community engagement.

Migros appeals to suppliers in food, drinks, and beauty sectors through its extensive network, strong own-brand development, and commitment to Swiss agriculture partnerships. Its cult classics and innovative offerings make it a prime partner for manufacturers seeking nationwide reach in the Swiss market.