Migros Germany

Migros, is a retailer and subsidiary of Swiss Migros Group which is one of the largest private label manufacturers. Founded in 1925, the retailer specialises in grocery selling as well as specialty foods.

Migros’ product assortment include:

• Savory Grocery,
• Sweet Grocery
• Drinks
• Chilled and fresh
• Personal Care
• Household

Its private label is composed of : (inexhaustive list)

• Classico beans (coffee)
• M-classic beans (coffee)
• Schwiizer Schuumil (coffee)
• Coffee Schumli (coffee)
• Frey (chocolates)
• M-Classic (Savory grocery & dairy products)
• Taste (Sweet grocery)
• Migro Bio (Organic products)
• Original Rosti
• Midor (Sweet grocery)
• Grill mi (Frozen)

In 2017, Migros launched its private label “mibébé”, a baby food line produced in Germany and Switzerland. All of the products are certified with only natural ingredients and no sugar. They even have coloured labels for parents to differentiate foods as per their babies’ age.

After having acquired 290 Tegut stores, Migros has 5 supermarkets located in southern Germany.