Netfresh

Netfresh AS is a Norwegian sourcing and distribution company based in the Oslo area (Lørenskog), acting as an intermediary between international food producers and the Nordic retail and foodservice sectors. Incorporated in December 2016, the company positions itself as a route to market for suppliers seeking faster, more flexible access to Nordic buyers, focusing on fresh produce, frozen food and grocery categories.

Rather than operating physical stores, Netfresh functions as an importer and buying/distribution office: it sources fruit, vegetables and other perishable and ambient grocery products from global producers and channels them to retailers and foodservice operators across Norway and the wider Nordic region. Its stated value proposition centers on shortening supply chains, improving product quality and ensuring efficient delivery 'from origin to shelf', while handling sourcing, logistics and distribution on behalf of both suppliers and buyers.

The company's activity spans three main product areas: fresh produce (fruit and vegetables), frozen food, and broader grocery items, supplying both retail chains and the foodservice channel. It offers producers direct access to Nordic retail and foodservice buyers, faster onboarding, and scalable distribution infrastructure, positioning itself as a simplified alternative to more complex traditional import routes.

Netfresh is registered as a private limited company (aksjeselskap) in Norway, with its office located at Tøyen/Oslo area operations. It operates with a lean team, reflecting its role as a trading and logistics coordination business rather than a large integrated wholesaler. Within Wabel's ecosystem, Netfresh is relevant as an importer/buying-office type buyer: it does not sell to end consumers directly but aggregates demand from retailers and foodservice groups and sources fresh, frozen and grocery FMCG products from producers worldwide to meet that demand across the Nordic markets.