Oda Norway

Oda is Norway's leading pure-play online grocery retailer, established in 2013 as a technology and logistics company revolutionizing the grocery shopping experience. Operating under the mission to create the world's most efficient and sustainable retail system, Oda serves approximately 150,000 customers monthly across Norway and Sweden following its 2024 merger with Mathem, Sweden's leading online grocer. 

The company operates fulfillment centers in Oslo, Norway and Stockholm, Sweden, utilizing advanced proprietary systems and engineering excellence to optimize every step from order to delivery. Oda's innovative approach focuses on operational efficiency rather than automation-heavy infrastructure, delivering fresh groceries directly to thousands of Scandinavian doorsteps weekly. The platform processes orders through a fully integrated technology stack designed by the company's tech and operations experts, ensuring world-class fulfillment performance and outstanding customer satisfaction.

As a sustainability leader in the FMCG sector, Oda achieves approximately 50% lower food waste emissions compared to traditional grocery retailers and reduces transportation emissions by 13% through optimized fuel consumption, electric transport utilization, and elimination of consumer trips to physical stores. The company's efficient value chain saves society tonnes of food waste annually while replacing nearly 13,000 individual car trips to grocery stores. Customers save more than 60 hours per year through the service.

Backed by leading venture capital investors Summa Equity and Verdane, Oda launched Oda Systems in 2025, offering its proven logistics-as-a-service platform to grocery retailers globally. The company positions itself as a tech and logistics enterprise first, combining engineering excellence with deep grocery industry expertise to deliver sustainable, profitable online grocery solutions. With approximately 2,394 employees and a 2024 turnover of €476 million, Oda continues expanding its market leadership while maintaining its commitment to environmental responsibility and operational innovation.