Norma

Founded in 1964, Norma is a retailer based in Germany. The company’s retail concept is to offer products at low prices. Additionally, from a regional discount store, Norma has now become an international company.  

Moreover, the company expanded its business in Germany, France, Czech Republic and Austria with over 1450 branches. 

In 2010, Norma launched a website where all fish products from sustainable sources are listed and can be traced. An interactive traceableable code is printed on the packaging and can be entered on the website to find all the necessary information about that specific product. 

It is noteworthy that in 2009, Norma was the first discounter who was awarded the top address for organic products at BioFach. Also, the retailer achieved the Green Brand Germany 2019 award for its private label Bio-Sonne.

Around 1000 different references are available at Norma. The assortment includes daily products, foods, household goods etc. 

Norma offers products in the following categories:

• Sweet Grocery: coffee, jam, fruit puree, honey, etc.
• Savoury Grocery: snacks, canned food, pulses, oil, etc.
• Drinks: wine, juice, non-alcoholic wine, etc.
• Dairy: a range of products including cheese and eggs
• Frozen Food: fish, vegetables, ready-meals, etc.
• Personal Care: fragrances, hair care,oral care, etc.
• Household: cleaning supplies, detergent, insect repellent, etc. 

Additionally, the business also offers lactose-free, gluten-free, vegan and vegetarian options. 

Some of the brands provided are Elcurina, Delicia, Surf, Pure Harmony, etc. 

The retail chain’s private labels include (not limited):

• Fjord focuses on transparent fishing, including chilled and fresh, frozen and grocery products such as  breaded fish, fillet, salmon, prawns, canned fish, tuna salad.
• Bio Sonne is all about a healthy diet through organic products consisting of food items such as eggs, vegetables, cookies, honey, coconut oil, seeds, dried fruits, lemon juice, wine etc. Bio sonne includes different categories like, drinks, chilled and fresh, sweet grocery etc.

Norma is certified by bodies such as UTZ, Fairtrade, FSC, MSC, ASC, Fads Free, etc. 

In regards to its logistics, the business operates its own warehouses and delivery fleet. Moreover, the latest technologies have been applied in the warehouses. 

Concerning sustainability, the company is making continuous efforts to feed reusable materials into the recycling cycle and to obtain raw materials from certified sustainable sources. 

Norma's online shop can be accessed on www.norma-online.de