Pobeda JSC the leading manufacturer of biscuits and mini cakes in Bulgaria and it is one of the leaders on local market of pralines. The company was founded in 1929.
The experience and knowledge accumulated over decades, combined with dedication and care, create the matchless and memorable taste of the products loved by generations of consumers and found in almost every Bulgarian home.
The company has large manufacturing facilities, a broad product range and distribution network in Bulgaria. It offers a wide variety of products in four product groups - biscuits, pralines, croissants and mini cakes. Most brands of the company enjoy long traditions on the Bulgarian market and are well known to consumers of confectionery.
The most famous products of Pobeda JSC are Zakuska biscuits, Izgrev Plain biscuits, Everest, Navona and Anelia; Super Bravo mini cakes and the traditional Chernomorets pralines.
The company sells its products mainly on the domestic market and in recent years it strongly develops its policy towards entrance on new foreign markets. It enjoys well established positions on Georgian, Polish and Romanian markets. Among the countries where products are exported are also Spain, Italy, the Republic of Cyprus, the Czech Republic, Greece, Hungary, Lebanon, Malta, Slovakia, North Korea. Pobeda JSC also offers Private Label products for retail chains in Bulgaria and abroad and HoReCa products packaged in single packs for hotels, catering and tourism in Bulgaria.
In 2011, Pobeda JSC introduced new technological equipment for production of biscuits and wafers, funded by EU structural funds. Contract № TMG-02-5 dated 07.09.2009 - Improving the Competitiveness of Pobeda JSC Through the Introduction of Innovative Production Lines - is implemented with the financial support of the European Union and the Republic of Bulgaria.
The company’s headquarters and the factory for the manufacture of confectionery are located in the city of Bourgas, and since 1999 the company has opened an office in Sofia too. Currently Pobeda JSC has over 500 employees.