Rossmann Azerbaijan

Rossmann Azerbaijan is a retail operation launched through a partnership between the German drugstore chain Dirk Rossmann GmbH and the Azerbaijani Veyseloglu Group of Companies (VGC), a large FMCG group founded in 1994 involved in retail, distribution, logistics, and production.

The first Rossmann store in Azerbaijan opened in Baku in 2022 near the Inshaatchilar metro station, offering approximately 8,000 product varieties. The store's assortment is focused on skin, hair, and body care, baby and health products, household cleaning, organic foods, hygiene, and wellbeing products, including both well-known global brands like Nivea and Ariel and Rossmann's own private labels such as Isana, Alterra, and domol. This selection is primarily targeted at the convenience and personal care segment.