Rossmann Hungary

Rossmann Hungary, a subsidiary of Dirk Rossmann GmbH, is one of the leading drugstore chains in Hungary. It operates an extensive network of over 250 stores throughout the country as of early 2024, offering a wide range of products primarily focusing on health, beauty, personal care, and household goods. The stores typically provide a variety of branded and private label items across categories including skin, hair, body care, baby products, and health supplies.

The Hungarian operation's headquarters and logistics center are located in Üllő, supporting its nationwide presence and efficient supply chain. Rossmann Hungary's assortment combines both its well-established own brands—such as Isana (skin, hair and body care), Alterra (natural cosmetics), Domol (cleaning and laundry detergents), and Alouette (paper products)—with top international brands, catering to diverse consumer needs.

With approximately 20 to 49 employees working in Hungary, Rossmann Hungary reported its most successful sales year in 2021, achieving a turnover estimated between €5 million and €10 million. The company celebrates a strong market presence, marked by sustainable growth and increasing customer loyalty driven by competitive pricing, broad product selections, and a commitment to accessibility.

Rossmann stores in Hungary function mostly as supermarkets and convenience points, delivering an accessible shopping experience with a comprehensive health and beauty offering. The group emphasizes sustainability and corporate responsibility, publishing regular sustainability reports outlining initiatives in climate protection and social engagement.

Rossmann Hungary is part of one of Europe's largest drugstore chains, Dirk Rossmann GmbH, which operates over 4,300 stores across multiple countries with a turnover exceeding €10 billion as of recent data. The parent company combines traditional retail values with modern retail concepts, maintaining a significant footprint in European health and beauty retail markets.