Superdrug United Kingdom

Superdrug Stores plc is a leading health and beauty retailer in the United Kingdom, established in 1964 and headquartered in Croydon, Surrey. As the UK's second-largest beauty and health retailer after Boots UK, Superdrug operates nearly 900 physical shops across the United Kingdom and Ireland, serving a broad customer base with a diverse range of products and services focused on health, beauty, skincare, toiletries, and wellness.

Owned by AS Watson (Health & Beauty UK) Limited, a subsidiary of the Hong Kong-based conglomerate CK Hutchison Holdings, Superdrug is part of the AS Watson Group, the world's largest international health and beauty retailer operating over 17,000 stores across 31 markets with more than 130,000 employees worldwide.

Superdrug’s turnover is estimated around 2.7 billion USD (approximately 2.5 billion EUR), placing it in the range of 1 to 10 billion euros as of 2025. The company directly employs over 14,000 people in the UK and Ireland, roughly matching the 10k to 50k employees bracket stated for its UK operations.

Its network includes around 900 physical stores comprising various types of selling points such as supermarkets, convenience stores, distribution centers, and warehouses. The company emphasizes accessibility and inclusivity in health and beauty, operating more than 220 in-store pharmacies with consultation facilities, and also offering nurse clinics in multiple locations.

Superdrug offers an extensive product portfolio including makeup, skincare, fragrances, toiletries, beauty electricals, health and wellbeing products, men’s personal care, and mother and baby products. Besides traditional retail, services such as beauty studios, online doctor consultations, and NHS prescription provisions are key parts of Superdrug's offering.

Historically, Superdrug began as Leading Supermarkets Limited in 1964 and opened its first store in Putney in 1966. It rapidly expanded during the 1970s and 1980s and has continually modernized its operations including distribution center relocations and head office moves to keep pace with retail innovation.

Superdrug’s vision is to be the best in everyday accessible beauty and health, with a mission to be the customer’s first choice for up-to-the-minute beauty and health products, valued for choice, value, expert advice, and an enjoyable shopping experience. Their strategic pillars focus on integrating environmental, social, and corporate governance, enhancing offline plus online shopping experiences, and investing in global own brands and healthcare services.

The company maintains strong links with sister AS Watson retail brands such as Savers and The Perfume Shop, which complement its market presence. Superdrug is known for delivering a unique customer experience dubbed "That Superdrug Feeling," characterized by trendiness, fun, value, and expert advice.

Superdrug continues to invest heavily in both physical and digital retail channels, making health and beauty products accessible and affordable to a broad demographic in the UK and Ireland. provided by Superdrug United Kingdom are imported from France, Switzerland, Canada and many others.

Superdrug United Kingdom owns several warehouses where its products are stored and distributed accordingly. The firm also uses recycled packaging to be eco-friendly.