Tegut

Established in 1947 by Theo Gutberlet, Tegut is a swiss-owned supermarket chain. The headquarters is based in Fulda, Germany. The company is a subsidiary of Switzerland’s largest retail company, Migros. 

The business operates over 280 food markets across the country. Moreover, Tegut offers over 23,000 references including 4,600 organic products on its shelves. 

In the financial year 2021, Tegut achieved a turnover of €1.25 billion and currently employs 7,700 people. 

It is noteworthy that the business received the Retail Innovation Award in 2020. 

The enterprise offers a variety of products in the following categories (non-exhaustive list): 

• Savoury Grocery: snacks, oil, sauces, crisps, etc.
• Sweet Grocery: chocolates, biscuits, coffee, etc. 
• Chilled & Fresh Food: meat, fruits, vegetables, etc.
• Frozen: vegetables, meat, fish, etc. 
• Drinks: soft drinks, juices, water, etc. 
• Dairy: milk, cheese, yoghurt, etc. 

Tegut offers a range of organic, gluten-free, lactose-free, vegetarian and vegan products. There is also a variety of superfoods available. 

Furthermore, the retailer developed its own brands which include (but not limited to):

• Land Primus: a range of meat products. 
• Tegut: a wide range of food items including rice, muesli, soups, oils, etc. 
• Tegut Bio: A range of organic items such as fruits, pastas, biscuits, etc. 
• Tegut Bio Vegan: A range of organic and vegan products. 

Tegut maintains the highest quality standards as its bio products are organic certified. 

Pertaining to its logistics solutions, the retailer operates 2 central warehouses and has its own fleet of temperature-controlled vehicles to manage its deliveries. 

In November 2020, the company opened a new store concept, digital small-scale markets which are open 24 hours without employees. For the moment, there are 8 Teo stores across the country. 

Moreover, the supermarket chain launched its first department of unpacked food which stocks 144 references of organic quality. The products are offered in bulk and customers can bring their own containers to fill in their desired quantity themselves. 

Tegut partnered with Made in Nature to launch a promotional campaign for Italian green kiwifruit in April, 2021. In the same year, the firm joined forces with Diebold Nixdorf to create a strategic modern checkout POS system. 

In 2022, the retailer extended its cooperation with Amazon to start the online delivery of food products in the country. 

With regards to sustainability, the company announced that its sales increased through measures such as “packaging-free purchases” at its service counters and the introduction of cardboard trays for its meat products.  

The company is planning for further expansion by opening 20 more digital Teo stores in 2022.