Alfa Beta Vassilopoulos Greece

Established in 1939, Alfa Beta Vassilopoulos is a supermarket chain headquartered in Athens, Greece. The company is a subsidiary of the multinational retail and wholesaling group, Ahold Delhaize.  

The business operates more than 578 stores across the country and an e-commerce platform as well. 

In the financial year 2021, Alfa Beta Vassilopoulos achieved net sales of €30 million and currently employs more than 10,000 people. 

The supermarket chain provides various products under different categories such as:

• Savory grocery: pasta, bread, rice, etc. 
• Sweet grocery: cakes, chocolate, cookies, etc.
• Frozen: seafood, pizzaz, ice cream, etc.
• Fresh and chilled: meat, fish, vegetables, etc.
• Dairy: milk, cheese, butter, etc.
• Drinks: Soft drinks, juice, water, etc.
• Household: Detergents, kitchen rolls, toilet paper, etc. 
• Personal care: Face masks, shampoo, toothbrush etc.  
• Wine and spirits: Champagne, beer, wine, etc.

The company also offers vegan products such as: plant based ham slices, hot dog, organic matcha powder, etc. 

For instance it works with brands such as:

• Beyond(vegan products): minced vegetables, burgers, sausages, etc.
• Quaker: chocolate cereals, whole grains muesli, oat flakes, etc.

Its private brand label products varies in different segments:

• AB fresh to go: nuggets chicken fillet, salmon fillet, fresh greek pork fillet, etc.
• AB think nutri: natural juice, gluten free flour, lactose free milk, etc.
• AB close to greek land: lentils, whole milled nuts, green olives with peppers, etc. 

Alfa Beta Vassilopoulos invests in the community by offering healthy meals and it educates children on proper nutrition.  

When it comes to sustainability, the retail chain focuses on recycling, energy saving and work towards sustainable seafood options. 

Link to its online shop: https://www.ab.gr/