Mega Image

Mega image, a subsidiary of Ahold Delhaize, is a supermarket chain and convenience stores operator. Founded in 1995, the company is based in Bucharest and now accounts for 595 stores and up to 12,600 items.

The company employs more than 5,000 employees. 

The company has paved its way since its foundation. Indeed, Mega Image was labeled as the coolest retail brand in 2015 by Forbes and has even a strategic alliance with Decathlon.

The retailer is particularly known for choosing carefully its products, meeting high standards in terms of safety and quality. Always providing fresh and innovative products, Mega image has established itself as a well known quality retailer in Romania.

Innovation includes the introduction of a wine gallery in some stores, a health and wellness unit called Equilibrium health & wellness, focussing on the sale of healthy food as well as non-food products, including organic and vegan items.

Moreover, the retailer has its own app which provides products recommendations, new offers and store locations. The stores include florists. cleaning services and pharmacies as well.

Other than supermarkets, Mega image has also another shop format called Shop & Go. The firm is also available online through its partnership with local online retailer eMAG.

In 2017, Mega image opened 69 new stores among which 21 were inaugurated in December. This move entails the retailer to establish a leading position in Bucharest with a total of 664 stores.

In December, the general retail chain initiated a new store concept under the name Shop&Go-Mega Apetit putting forward ready meals (hot & cold)