Amazon Germany

Amazon is an online retailer which has been present in Germany since 1998 and the company has been evolving since then. The headquarters is based in Munich. Germany is considered Amazon’s second largest market after the United States in terms of turnover. Amazon is listed among the companies which dominate e-commerce in Germany.

Amazon Prime, a payable service that gives access to next day delivery as well as unlimited streaming is also available in Germany.

Amazon Fresh is also established in the country and offers 85 000 references in the food and non-food categories.

For 2020, the company achieved a turnover of €25 billion, making Germany the second largest market for Amazon. Currently, around 16 000 associates are employed by the firm.

As of 2018, the company occupied 28.7% of the German market share.

The company received the NRW.INVEST Award from the NRW’s Economics Minister Andreas Pinkwart.

The product categories offered by Amazon Germany include:

• Personal care: makeup, shampoo, perfumes, baby products, etc
• Household: detergents, paper towels and many more
• Sweet Grocery: coffee, chocolate, sugar, etc
• Savory Grocery: canned goods, oil, rice, pasta, etc
• Drinks: whisky, champagne, wine, soft drinks, etc
• Dairy: milk, cheese, yoghurt, etc
• Frozen Food: ice cream, meat, seafood, etc

Amazon provides its own brands among which some of them listed below:

• Presto: tissue papers and dishwasher detergents are sold under this brand.
• Amazonbasics: the products that are sold under this brand are dumbbell pair, towel, pillow bed, etc
• Happy belly: under this brand, products such as walnuts, banana chips, almonds, etc, are sold.
• Wickedly Prime: in this line, products such as olive oil, condiments, vinegar, etc, are available.
• Pinzon: towels and bathrobes are sold under this name.

There are currently 16 logistic centres across Germany equipped with robots. Moreover, a modern logistics center in Gera will be launched in 2021 creating over 1000 jobs for locals. The company operates a low-emission fleet to conduct deliveries and opened an inbound cross dock distribution center in Dortmund for outbound deliveries.

Concerning sustainability, Amazon Germany launched Climate Pledge, a program that is committed to become zero carbon by 2040 and use only renewable energy by 2030. The firm is aiming on reducing, reusing and reselling products to reduce waste.

Amazon Germany’s online shop can be accessed on www.amazon.de