Amazon

Founded in 1994 by Jeff Bezos, Amazon is an e-commerce platform providing its services worldwide. Its headquarters is based in Seattle, Washington, United States. Initially known as an online marketplace for books, Amazon has now diversified its product categories into a vast range of food and non-food items. 

Currently, the enterprise operates 606 physical stores in different formats. More than 130 million customers visit the Amazon website monthly. Furthermore, the firm provides its services in the following regions: Asia, Europe, North America, South America and Oceania.

Moreover, the retailer manages various subsidiaries including Amazon web series, Zoox, Kuiper Systems, Amazon Lab126, etc. Amazon operates a learning centre called AWS Digital Training where it offers more than 500 digital courses for free.

Amazon achieved a turnover of € 293.8 billion in 2021 and has a total workforce of 1,468,000 people. 

In addition, as of 2022, Amazon ranks No.2 on Fortune’s World’s Most Admired Companies. The firm gained recognition through Linkedin Talent Awards, US. Edition by winning the Diversity Champion and Best Employer Brand, 2021. 

Amazon provides a wide assortment of products under the following categories:

• Savoury Grocery: snacks, crisps, crackers, etc.
• Sweet Grocery: biscuits, cookies, honey, etc.
• Drinks: flavoured water, energy drinks, sparkling drinks, etc. 
• Frozen Food: ice-cream, ready-meals, meat, etc.
• Chilled & Fresh Food: charcuterie, fruits, soups, etc.
• Dairy: cheese, milk, butter, etc.
• Personal Care: skincare, hair care, nail care, etc.
• Household: toilet papers, detergents, sprays, etc.

Some of the brands available include Reese's, Kraft, Lays, Augason Farms, etc. 

Today, Amazon offers a range of private labels such as (not limited to):

• Happy Belly: Under this brand, products such as coffee and dried fruits are available.
• Wickedly Prime: This brand is dedicated to the category of savoury grocery.
• Amazon Echo: This brand is dedicated to electronics.
• Amazon Basics: This brand includes products such as stationeries, cushions, bags, etc...

Furthermore, the company possesses certifications such as USDA, RSPO, CPC, etc. 

With regards to the logistics solutions, Amazon operates a fleet of electric vehicles and has more than 175 warehouses with more than 150 million square feet of space worldwide. 

Concerning sustainability, the retailer is working to reinvent and simplify its sustainable packaging options to minimise waste and ensure damage-free delivery. 

In fact, the aim of the company is to invest in renewable energy to meet the climate pledge, its commitment to be net-zero carbon by 2040. 

Amazon's online platform can be accessed on: www.amazon.com.