Amazon Europe

Amazon Europe is a subsidiary of Amazon, one of the world’s leading E-commerce platforms. The company is an online retailer and its European headquarter is located in Luxembourg.

Amazon entered Europe in 1998 by launching 2 E-commerce platforms in the UK and Germany. Nowadays, the company is recognised as one of the biggest e-commerce companies countrywide. Moreover, Amazon Europe is now present in many countries which include UK, Germany, Italy, Spain, Luxembourg and the Netherlands, as well as Sweden which was established in 2020. The following year, Amazon Europe launched in, Poland.

Recently, Amazon has launched Amazon Prime in Luxembourg which is a payable service (monthly fee) that gives access to next day delivery as well as unlimited streaming. It was reported that Amazon Prime Video has nearly 5.96 million subscribers in the United Kingdom.

In addition, the firm also launched AmazonFresh, a food delivery service in Europe, starting from the UK in 2016, then Berlin, Potsdam and Hamburg a year later and finally in 2021,  Italy and Spain.

In 2017, Amazon Business, a marketplace, was established in the UK, Germany, France, Italy and Spain.

Half of the items sold on Amazon's website are from SMEs that offer their products on Amazon Marketplace.

Moreover, Amazon Europe shipped over 1 billion items to its clients across the continent.

The company achieved a turnover of €44 billion in 2020. Currently, Amazon Europe employs over 250 000 persons and during the festive season when customers shop more, the company employs temporary staff in order to manage the warehouse effectively.

Amazon Europe has been awarded with the Top Employer 2021 certificate.

Amazon Europe offers various categories of products and wishes to partner with suppliers for the following categories:

• Sweet Grocery: chocolate, jams, cereals, etc
• Savory Grocery: oil, vinegar, pasta
• Drinks: water, juice, health and energy drinks.
• Personal Care:  baby care products, hair care, skin care, fragrances, etc

The company also sources products which are gluten-free, vegan, dairy-free, organic, sugar-free and works with suppliers who abide by fair trade guidelines.

Amazon Europe has partnered with various brands which include L’Oreal, Dove, Nivea, Neom,LaVazza, Belvita, Doritos and Heinz.

The firm is sourcing products for its own labels for products such as herbs, crisps, ready-meals, oils, etc. The focus is on organic items. 

Amazon Europe has a network of 31 logistic centres across Europe.

Moreover, Amazon Europe is determined to promote sustainability as they launched the Frustration-Free packaging program. Through this action, it is easier for customers to remove their products from the packaging. Till date, this particular program has benefited the planet as over 50 million pounds of excess packaging has diminished.

Since the company has started to use double decker trucks rather than conventional trucks, they were able to reduce traffic by 250 runs a year thus reducing 40% of ejected gas emissions.