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Amazon France
Amazon France is an e-commerce platform which was launched in 2000 in France. The company is a subsidiary of Amazon, an American e-commerce company.
The online retailer also introduced Amazon Business in France in 2018. France thus became the 6th country to offer Amazon Business which allows sellers to reach out to more customers in the country and enjoy facilities such as premium free shipping and useful analytics for them to analyse how their business is performing.
In 2021, Amazon France organised Prime Day, 2 exclusive days where customers can benefit from coupons and discounts on a number of items manufactured in France. The purpose behind Prime Day is to promote French producers, artisans and SMEs. € 85 million was injected to run Prime Day. In fact, Around 300 000 SMEs are benefiting from this event.
Amazon France achieved a turnover of €5.9 billion in 2020.
Furthermore, the company is the 5th most visited website in France and one of the leading e-commerce websites in the world. Most recently, it was announced that Amazon France was ranked as the top website where French people spend the most. In fact, Amazon France holds 22.2% of the market.
Amazon France offers products in various categories which include:
- Sweet Grocery: biscuits, jam, honey and cereals
- Savory Grocery: chips, snacks, oil, pasta and sauces
- Drinks: beer, spirits, wines and soft drinks
- Personal Care: skin care, cosmetics, supplements as well as pet supplies
The firm also offers a wide range of organic brands.
Amazon France offers brands such as Scholl, EA FIT, Senseo, Coca Cola, Volvic, Casino and many more.
The company started with 1 distribution centre in Saron in 2000 and now manages 9 fulfillment centres across France.
Amazon France’s e-commerce platform can be accessed on www.amazon.fr
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