Delhaize Serbia

Delhaize Serbia, legally known as Delhaize Serbia d.o.o. Beograd and also operating under the Maxi brand, is a leading supermarket chain headquartered in Belgrade, Serbia. Established in 2000, it is part of the international retail group Ahold Delhaize. The company boasts a significant presence in the Serbian retail market with approximately 482 stores nationwide as of recent years.

Delhaize Serbia operates predominantly in the food, drinks, and beauty segments, serving a diverse customer base through its Maxi supermarkets and Maxi Mini stores. Maxi supermarkets typically range from 400 to 2,000 square meters and offer a wide assortment of between 5,000 and 12,000 products, including local, global, and own-brand ranges such as Delhaize, 365, bio, care, home, Tom&Co, Taste of Inspirations, and Od naše zemlje.

The company's retail footprint in Serbia includes a mix of supermarkets and convenience stores, supported by distribution centers to ensure efficient supply chain operations. As a market leader, Delhaize Serbia holds more than 20% market share in the country and is recognized for continuous investment in modernization and customer experience innovation, such as the development of the "My Maxi" loyalty application leveraging cloud-based technologies.

Delhaize Serbia is the largest retail chain in the country by turnover and employee count. In 2018, it reported a turnover of approximately 850 million euros (about 100.5 billion Serbian dinars) and employed over 12,600 people in Serbia. The company sustained strong market leadership while competing against other major retailers like Mercator-S, Metro, and Lidl.

Delhaize Serbia's network of around 482 stores makes it one of the most extensive retail operations in Serbia, contributing significantly to the national grocery market. Its strategic focus remains on delivering high-quality food, drinks, and beauty products with an emphasis on local preferences combined with international standards.