Rossmann

Rossmann, officially known as Dirk Rossmann GmbH, is one of the largest drugstore chains in Europe and a major retail player in Germany. Founded in 1972 by Dirk Rossmann with headquarters in Burgwedel near Hanover, Germany, the company pioneered the "Drogeriemarkt" concept—focused on personal care, cosmetics, and health products.

Rossmann operates more than 2,200 stores in Germany alone, with a total of over 4,300 stores across multiple European countries including Poland, Hungary, the Czech Republic, Turkey, Switzerland, Albania, Kosovo, and Spain. The company has established itself as the second-largest drugstore chain in Germany by store count and is among the top 10 food retailers by turnover in the country.

With approximately 29,000 employees in Germany, Rossmann offers an extensive product range encompassing skin, hair, body care, baby products, health items, natural foods, wines, pet food, photo services, and promotional goods. The in-store assortment can include up to 21,700 items, reflecting store size and location. Rossmann is renowned for its 29 private labels—including well-known brands such as Isana (skin, hair, body care), Alterra (natural cosmetics), Domol (cleaning and laundry detergents), and Alouette (paper products).

The company's stores vary by format and include supermarkets, convenience outlets, distribution centers, warehouses, and cash and carry facilities, enabling broad market coverage and efficient logistics. Rossmann emphasizes sustainability and has been publishing corporate climate protection reports since 2018, reflecting its commitment to environmental responsibility.

Financially, Rossmann achieved a turnover exceeding €11 billion in 2021, marking an 8.1% increase from previous years. The company is majority-owned by the Rossmann family (60%) with the Hong Kong–based A.S. Watson Group holding 40%. Rossmann continues to expand its footprint and product offerings while maintaining strong market positions in the drugstore and FMCG sectors within Germany and beyond.

Rossmann's strong retail presence, diverse product portfolio centered on food, drinks, and beauty, and robust store network make it a significant partner for manufacturers and suppliers aiming to engage with the German and European FMCG markets.