Maxima International Sourcing

Maxima International Sourcing is part of Maxima Grupe and handles the management, sourcing and negotiation for the different retail chains of the company which are present in  Lithuania, Latvia, Estonia, Bulgaria and Poland. Furthermore, the company also responsible for the private labels of Maxima Grupe.

The first Maxima store was set up in 1998 in Vilnius, Lithuania.  The company operated under 3 different chains, namely Minima, Maxima and Media chains.

Then, in 2000, the company opened the chain T-market along with Minima, Maxima and Media in Latvia and Estonia. 

In 2005, Minima, Maxima and Media chains were regrouped under 1 chain, Maxima. 

The chain Aldik was acquired by the company in 2012 and its stores were merged with the Stokrotka chain. 

In 2017,  the firm acquired the online grocery store chain, Barbora. 

Maxima International Sourcing now manages stores in 5 countries under the banners:

• Maxima: Maxima consists of 79 stores in Estonia, 160 in Lavia and 246 in Lithuania.

• Stokrotka: 534 stores in Poland

• T-Market: 74 stores in Bulgaria

The stores can accommodate a total of over 1.3 million clients daily.

Maxima Sourcing has developed 140 private labels which involve 6000 SKUs in various categories. Some of these brands are:

• Meistro Kokybe, Meistara Marka and Meistrite Kvaliteet brands which consist of products such as prepared meals such as salads, sandwiches, meat, fish as well as confectionary and bakery products. 

• Ekologica - a range of organic products which include fresh fruits and vegetables, oil, florur and more. 

• Linkejimai Is Kaimo - fresh fruits, vegetables, meat, dairy, herbs and local pickles from producers in Lithuania. These are usually small farms.

• Saules Pienas/Saules Piens, Laukuva and Muhe Muna which consist of fresh dairy and meat products. 

• Tasty Home - spices and salad products

• Fish Port - which consist of seafood products

• Meltez Royaller - a range of ice cream

• Favorit - diapers and wet wipes

• Dentadoc - oral care products for children and adults

• Ardour - a brand of pet food for cats and dogs

• LA Fonte, Divus, Wenie, Nia and Daily which involve products such as hair care, face care and skin care.

Furthermore, the company is sourcing for products in the personal care category which includes shampoos, conditioners and shower gels. Maxima International Sourcing works with well-established brands and is looking for suppliers preferably from the Baltic states, Poland (and CE), Romania, Turkey and Italy.

UPDATE ON MAXIMA INTERNATIONAL SOURCING ON 20/08/19

Maxima International Sourcing is sourcing products in different categories. 

Concerning the savory category, the company is looking for chips, snacks, pet food, ketchup, dressings, mustard, tomato paste, spices  and oils.

In the case of sweet grocery, the company is looking for coffee, tea, bakery as well as seasonal confectionery, chocolates and sweets. Maxima International Sourcing is also interested in products for christmas, easter and other seasonal events. These include chocolate tablets and sweet boxes.

The firm is also looking for products which are sugar-free, gluten-free, organic and also wants to offer ethnic foods. 

UPDATE ON MAXIMA INTERNATIONAL SOURCING ON  16/12/19

The company is interested in developing its private label for products in the diary category including cheese, milk, butter, yoghurt, etc.