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Buying office > Peapod
Peapod
Peapod is the leading online grocery service in the United States. Peapod is a wholly-owned subsidiary of Ahold, and works in partnership with the Ahold USA divisions to provide internet-based home shopping and grocery delivery and pickup.
Brothers Andrew and Thomas Parkinson founded Peapod in 1989 in Evanston, Illinois. The brothers' goal was to offer a convenient way for consumers to accomplish their grocery shopping. During the early days, Andrew and Thomas would do the picking and packing themselves, and make deliveries using their own cars. As demand for the service grew, Peapod continued to expand into new markets and began taking orders over its own website (www.peapod.com) in 1998. Since joining Ahold in 2000, Peapod has pursued a successful "clicks and bricks" strategy by partnering with Ahold’s supermarket businesses in the United States to provide an integrated service for customers. The company achieved a significant milestone in 2011 when it delivered its 20 millionth order.
Peapod continues to grow sales and expand its business, including by opening Peapod pick-up points as another convenient option for customers. In 2014, we opened a new distribution center in the New Jersey area to expand the capacity of our Peapod business in the metro New York market.
Peapod serves customers in 13 states including the District of Columbia.
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