Billa Bulgaria

Billa Bulgaria started its activities as a retailer in 2000 and is headquartered in Sofia, Bulgaria. The company is a subsidiary of the German multinational retail group, Rewe Group.  

Today, the business operates 145 supermarkets across the country. 

In the financial year 2020, Billa Bulgaria achieved a turnover of €414 million and currently employs 4,500 people. 

In 2022, BILLA Bulgaria won two awards in the fifth edition of the annual Employer Branding Awards competition. It offers a variety of products under different categories such as: 

• Sweet grocery: Cookies, waffles, chocolate, etc. 
• Savory grocery: Bread, rice, macaroni, etc.
• Fresh and chilled: Fruits, chicken, vegetables, etc.
• Frozen: Seafood, meat, ready made pizzas, etc.
• Dairy: Milk, butter, yogurt, etc. 
• Drinks: Soft drinks, juice, water, etc.
• Household: Detergents, kitchen towels, toilet paper, etc.
• Personal care: Sanitary napkins, shampoo, dental care, etc.
• Wine and spirits: Whiskey, Beer, Wine, etc.

It provides products under its different private brand label products such as: 

• Billa premium: Beef pastrami, sausage, farm cheese, etc. 
• Billa brand: Pork fillet, yogurt, eggs, etc. 
• Billa bio: Herbal tea, chia seeds, sunflower seeds, etc. 
• Clever: Cow yogurt, popcorn, wheat flour, etc. 
• Bonvia: Fresh fruits and vegetables. 

When it comes to serving the community, Billa is committed to supporting a program that helps with social inclusion for people with visual impairments and has joined the campaign with SOS Children’s village association. 

Concerning sustainability, a monitoring system has been implemented to monitor the consumption of energy in all stores and it supports various campaigns to eradicate food waste.