Penny Romania

Established in 2001, Penny Romania is a discount supermarket chain and one of the most active retailers in Romania. Its headquarters is based in Stefanestii de Jos, Romania. The company operates as a subsidiary of one of Europe’s leading trade and tourism groups, the Rewe Group. 

Presently, the business operates 306 stores across the country and an e-commerce platform as well. 

In the financial year 2020, Penny Romania achieved a turnover of € 1 billion, reporting an increase in profit by 54% as compared to the previous year. Currently the retailer employs over 5,500 people. 

It is noteworthy that the firm gained recognition through the Central and Eastern Award at the Breeam Awards 2021. 

Furthermore, the enterprise offers a wide assortment of products in the following categories: 

• Chilled & fresh food: meat, seafood, ready meals, etc. 
• Frozen: sausages, waffles, bacon, etc. 
• Sweet grocery: chocolates, sugar, cereal bars, etc. 
• Savoury grocery: rice, pasta, pulses, etc. 
• Dairy: milk, cheese, yoghurts, etc. 
• Drinks: fizzy drinks, juices, energy drinks, etc. 
• Wine & spirits: wines, beers, whiskeys, etc.  
• Personal care: soaps, lip balms, deodorants, etc. 
• Household: toilet papers, detergents, plastic bin bags, etc.

Brands such as Louisa, Bodie, Pallor, Milkeria, Today, Bebelino, Casablanca, Rios, Purissima, Gran Mare, Tabula Ligna, San Fabio and many others are endorsed by the firm. Besides, Penny Romania also offers organic, vegan and vegetarian products. 

Moreover, the retailer developed its own brands under the following names (non-exhaustive list):

• Penny: This brand encompasses almost all product categories.  
• Butcher Master: This brand comprises meat and sauces. 
• Das Kastel: A brand of alcoholic and non-alcoholic beers. 
• Boni: A range of fresh dairy products. 

In addition, Penny Romania maintains the highest quality standards as it is certified by ISO 50001, Breeam, FSC, MSC and many others. 

Pertaining to its logistics solutions, the company operates 4 distribution centres and has a fleet of 120 vehicles to manage its deliveries. 

Concerning sustainability, Penny Romania is reducing its carbon footprints by reducing the use of plastic and increasing the recyclability of packaging of own brand products. 

With regards to the community, the firm partnered with the Food Bank to support people with disabilities by sponsoring food and hygiene products. 

Furthermore, in 2021, the company announced that 60% of the Penny assortment should have the main ingredient of Romanian origin by 2023. In the same year, the company has guaranteed to make its stores greener with Breeam by re-certifying the stores every 3 years. 

In addition, Penny Romania will be investing more than € 1 billion to expand its business nationwide by 2029. 

In fact, the objective of the company is to reach 600 stores and 6 logistics centres by 2029. 

The company’s online shop can be accessed on: https://www.penny.ro/