Franprix Leader Price France

Franprix Leader Price is a French chain of stores based on the proximity concept mainly found in Ile de France and it was incorporated in 1990. Since 1997, the firm is completely owned by the Casino Group which has a 11,6% market share. The year 2004 witnessed the opening of its first store in Lyon. Today, Franprix comprises 894 stores while Leader Price consists of 726 stores in France. 

In 2020, Aldi France took over 545 Leader Price stores and it was also announced that the company may acquire more Leader Price stores in the future. The stores will gradually be rebranded as Aldi stores.

At present, Franprix Leader Price offers around 5000 references, including around 4000 references under its own brands. 

In 2016, Franprix launched a partnership with the French coffee shop chain, Colombus Café, to install coffee corners in its stores and set up self-service kiosks.

In the year 2017, the firm launched a new store with a new concept under the banner Next. The aim was to offer to their customers a better shopping experience by providing more fresh products and services such as bakery.

Since 2018, Franprix has implemented a food service in its stores. In Paris, the concept has attracted many people since it was launched. 

Furthermore, 2021 marked a major change for Leader Price. Indeed, the retail chain launched ‘Le Club Leader Price’, a new subscription service enabling customers to order online and be delivered at home or at a pick up point. Customers can choose how frequently to be delivered: each week or every 15 days. 

The business offers 8 product lines which are as follows:

• Leader Price: there are 3,400 products in this range. This is the main range value for money.
• Winner: there are 400 products in this range. Based on current consumption, prices are generally lower than other products with larger quantities.
• Leader Bio: there are 65 products in this range, based on respect for the living and natural cycles.
• Leader Prix Equitable: a Trade Partnership and a Social Movement which aims to improve the law and trade conditions of marginalized workers, particularly in the context of North-South international trade. 
• Fine Line: a range of lightweight products.
• National Brands: since October 2010, a limited range of products has been extended to national brands in animal feed, cheese, yoghurt, appetizers, pasta, soda and so on.
• Kids: a range of products for children ranging from yogurts to beverages to pasta.
• Selections from our regions: products from the French culinary heritage.

The firm has organic products in the frozen and chilled food range like chicken fillets and cheese made with organic milk that are AB (Agriculture Biologique) certified.

Franprix Leader Price has a buying team which comprises a category manager, a product manager and a team of buyers. The category manager who analyses the market, prepares the brief and the related criteria regarding prices and margins. The product manager selects products, suppliers and handles the product launching. The product manager also ensures that buyers respect the initial brief. The buying team ensures that the quality of products is in line with the requirements and the buyers negotiate the price.  

In 2020, Franprix Leader Price achieved a turnover of €98 million.

Additionally, to become the firm’s supplier, the provisioner has to follow the following steps:

• To introduce a product
• To provide a sample for taste and information about the product.
• To negotiate about prices
• Provide informations about logistics
• Set a price for consumers’ products
• Taste evaluation and quality
• Supplier check

The required certifications that the suppliers need to have are:

• ISO 9001:2015
• IFS Food
• BRC Global Standards

Furthermore, Franprix Leader Prix has a list of forbidden ingredients which includes palm oil, exotic oils and controversial additives. The company accepts products with extremely low amounts of artificial aromates. 

Pertaining to the logistics features, the company operates the Franprix Leader Price Logistics through Abbreviation FPLP Log which is responsible for the storage warehousing services and the preparation of supermarket orders.

Moreover the delivery of frozen foods are done in its 3 warehouses situated in Orly, Marseille and Toulouse. Fresh food products are delivered in 3 warehouses at Grand Quevilly, Narbonne and Wissous.

According to the research of Rayon Boissons, the firm decided to reorganize its central purchasing department and also integrate the wine cell of EMC in its wine section.

As part of the fight against food waste, a partnership was also signed with the PHENIX social enterprise to collect and redistribute short date unsold, neighborhood associations. 160 Franprix integrated stores were involved in this initiative in the same year, representing just under 18% of the stores.