Monoprix France

Owned by Casino Group, Monoprix which was established in 1932, counts more than 700 shops throughout 250 cities in France. The company also serves the retail brands Monoprix and Naturalia (this second brand name has its own buying office).

It serves 800000 customers per day. Monoprix is far from being just another general retail chain, in fact, the company is always searching for ways to innovate in terms of products and services.  

Monoprix employs 21000 people and it achieves a turnover of €5 billion. 

Since 1947, Monoprix proposes a selection of brands for the satisfaction of its customers. Its own label Monoprix is famous for being of high quality.

Other private labels range of Monoprix are :

• Monoprix Gourmet: for premium products
• Monoprix Bio: representing 400 SKUs of bio products 
• Monoprix P'tit prix: 200 references at low prices
• Monop Daily: nutritious ready meals
• Bout'chou: baby food, clothes and personal care of products selected by experts
• Monop'make up: 200 SKUs of makeup of which 90% are manufactured in France
• Monoprix Fit: Sports outfits

79% of its suppliers are from small and medium enterprises and 64% of the products are recycled. Furthermore, it works with 425 local producers. 

In 2020, Monoprix has launched Monoprix Plus, an e-commerce service in association with Ocado. Ocado has also launched a depot that serves Monoprix’s customers in Paris and the Hauts-de-France region in France. 

Moreover, Monoprix France has been testing new trends in its store in Montparnasse. These include organic, local and recycled products. Moreover, Monoprix has been working with artisans and well-known chefs and caterers to promote traditional products such as bread, cheeses, meat, wines, beers, etc. 

Monoprix France has partnered with Ocado to build a modern warehouse of 36000 m2 which can stock up to 22000 references. 

Since 2020 Monoprix France has started collaborating with Amazon which delivers orders at specific pick up points across France. This service is provided to Amazon Prime members and Monoprix France intends to have 180 food collection points by 2022 across France. 

Monoprix plans to expand across Europe and open franchises across Netherlands, Scandinavia, Belgium, Germany, Portugal and Spain. 

At present, the aim of the chain is to double its turnover to €10 billion in 10 years.