Monoprix Tunisia

Monoprix Tunisia, officially Société Nouvelle Maison de la Ville de Tunis (SNMVT Monoprix), is a leading retail chain operating in Tunisia, specializing in grocery and food retail, with expanding activities in beauty and home products.

Founded with a historical link to the French Monoprix brand, Monoprix Tunisia is operated by Groupe Mabrouk and is publicly listed on the Bourse de Tunis since 1995. It is currently the largest supermarket chain in Tunisia, with over 80 stores across the country as of mid-2023. These stores primarily operate under the supermarket format, serving the Tunisian consumer market with a diverse product range including food, drinks, beauty, and general merchandise. 

As of 2024, Société Nouvelle Maison de la Ville de Tunis reported a turnover in the range of 100 to 200 million euros, reflecting steady growth in retail trade. The company had 87 outlets nationwide as of 2021, with updated data suggesting operations have remained stable or expanded slightly in terms of store count. Monoprix Tunisia employs between 1,000 and 4,999 people within Tunisia, supporting its extensive retail operations and associated logistics.

The company's selling points primarily consist of supermarkets, reflecting its focus on accessible, consumer-oriented grocery retail. It also runs some warehouse facilities, contributing to its supply chain and distribution capabilities.

Monoprix Tunisia enjoys a strong market presence, holding a significant market share (38% as of 2007) and continues to invest in expanding its footprint. The chain has a loyal customer base attracted by its reputable brand and comprehensive product offerings. 

Besides retail, the group engages in real estate promotion and sup