Penny Market Hungary

Established in 1996, Penny Market Hungary is a discount supermarket chain. Its headquarters is based in Alsonemedi, Hungary. The company is a subsidiary of the German food retailer, Rewe Group.

Today, the business operates 227 stores across the country.

In the financial year 2021, Penny Market Hungary achieved a turnover of €1.05 billion and currently employs more than 4,700 people.

Moreover, the retailer provides various products under different categories:

• Savoury grocery: biscuits, canned goods, pasta, etc. 
• Sweet grocery: chocolates, jams, coffee, etc. 
• Chilled & fresh: meat, fruits, vegetables, etc. 
• Frozen: meat, seafood, ice creams, etc. 
• Dairy: milk, cheese, yoghurt, etc. 
• Drinks: juice, syrups, water, etc. 
• Wine & spirits: beers, wines, champagnes, etc. 
• Personal care: shampoo, body lotions, toothpaste, etc. 
• Household: detergents, toilet papers, disinfectants, etc. 

Brands such as Milka, Jar, Surf, Pampers, Alpro, President, Jack Daniel, Nescafe, Kinder and many others are endorsed by the firm. It is noteworthy that Penny Market Hungary offers a range of bio, vegan, vegetarian and many other special products in its portfolio. 

Penny Market Hungary developed its private labels known as (non-exhaustive list):

• Sissy: A line dedicated to dairy products. 
• Penny: This brand includes products such as mayonnaise, soups, flour, etc. 
• Wippy: A brand consisting of household products.
• Arany Korso: A line dedicated to alcoholic drinks.

The company implements strict quality requirements on its products. Its products should comply with domestic and international legislation. 

Pertaining to its logistics solutions, the retailer operates 3 distribution centres and a fleet of vehicles is available to ensure deliveries.