Penny Markt Austria

Founded in 2003, Penny Markt Austria is a discount supermarket chain which has the strength of Austrian freshness and brand quality. Its headquarters is based in Wiener Neudorf, Austria. The company is a subsidiary of the German supermarket chain, Rewe Group.

Currently, the business operates 302 stores across the country and its products can be pre-ordered online as well. Moreover, Penny Markt Austria is the only Austrian food discounter to offer an in-store butcher service at its stores. 

In the financial year 2020, Penny Markt Austria achieved a turnover of €996 million and currently employs over 2,900 people. 

It is noteworthy that the firm received the PGI State Award in 2022 for its Styrian pumpkin seed oil. 

Moreover, Penny Markt Austria provides a wide assortment of goods under the following categories: 

• Dairy: butter, yoghurt, milk, etc. 
• Drinks: juice, soft drinks, water, etc. 
• Chilled & fresh: meat, fruits, vegetables, etc. 
• Frozen: vegetables, meat, ice creams, etc. 
• Wine & spirits: beers, wines, champagnes, etc. 
• Sweet grocery: cereals, jams, tea, etc. 
• Savoury grocery: flour, canned goods, pasta, etc.
• Household: detergents, toilet papers, bin bags, etc. 
• Personal care: makeup, body wash, toothpaste, etc. 

Brands such as Dr Oetker, Lindor, Nutella, Jacobs, Lavazza, Red Bull, Coca Cola, Persil and many others are endorsed by the firm. Penny Markt Austria caters for consumers with specific food needs as it provides a range of bio, vegetarian, vegan, gluten-free, lactose-free and many other special products. 

Penny Markt Austria offers a variety of products under its private labels known as (non-exhaustive list):

• Real Organic: A line of organic products such as vegetables, meat, fruits, etc. 
• Penny: This brand encompasses almost all product categories. 
• Penny Ready: This brand includes cold snacks and meals. 
• Oxxenkracherl: A line of energy drinks. 

The firm maintains the highest quality standards as it  possesses the EU organic and Fairtrade certification. 

Concerning sustainability, Penny Markt Austria reduces its carbon footprints by using green electricity in all its stores.