Penny Market Czech Republic

A German discount supermarket chain founded by Leibbrand Grupe, Penny Market operates 388 stores in Czech Republic, offering a variety of food and non-food items. The business is owned by Rewe Group since 1989.

Penny Market Czech Republic achieved a turnover of around € 1.2 billion in 2017.

The company offers a wide range of products in the following categories:

• Savory Grocery: pet food, pasta, sauces, etc.

• Sweet Grocery: jams, biscuits, pastries, etc.

• Drinks: wine, spirits, juices, smoothies, soft drinks, etc.

• Frozen Food: ready-meals, desserts, pastries, meat, etc.

• Chilled & Fresh Food: ready-meals, charcuterie, snacks, etc.

• Dairy: a wide range of cheese

• Personal Care: hair care, face care, makeup, body care, etc.

• Household: a wide range of cleaning products and supplies

Penny Market Czech Republic developed its private labels which are:

• Penny Ready: a range of ready-meals, snacks, cakes, smoothies, etc.

• Naturgut: a variety of organic and natural products such as jam, uices, biscuits, etc.

• San Fabio: a brand of Italian foods ranging from desserts, pastries to charcuterie, sauces, cheese, etc. 

• Butchers: a variety of sausages, burgers, meat, etc.

• Spurty: a brand of pet food for cats and dogs

• Today: a range of personal care products including hair care, face care, skincare, etc.

The company ensures that all products are of good quality. In fact, before offering a product, the following are taken into consideration: small, taste, appearance and consistency. 

Penny Market also relies on independent laboratories and institutions to carry out tests on products.