Penny Market Italy

Penny market is a supermarket chain, founded in 1994 following a joint venture between Reve Group (Germany) and ESSELUNGA chain (Italy). Presently, Penny provides more than 1700 SKUs which are directly taken from suppliers.

The products assortment include the following ranges:

• Grocery
• Chilled and fresh
• Dairy
• Drinks
• Personal care
• Household

The company also markets its products through own brands such as:

• Bontanova - yoghurt line
• Heart of Earth - premium products
• Fior di Pasta - Pasta line
• Free - free-from line
• Funny Drink - soft drink line
• The Cheerful Flavors - quick cooking meals
• The Allegra Company - pet food
• The pasta shop - pasta shop
• The Good Pastry - bakery
• The chain on the table - Bovine - meat
• The Freschette - delicatessen
• Maximal G - energy drink
• Nature is - fresh vegetables
• Netty - domestic products
• Ortomio - condiments and packages vegetables
• Penny bread - bread and bakery products
• Rios - ice cream line
• Sapor di cascina - meat, saussages and frozen snacks
• Selection
• Valbontà - dairy products