Rewe International Ag

Established in 1953, REWE International AG is part of the REWE Group. It is headquartered in Wiener Neudorf, Austria. 

It operates more than 2,570 stores. 

In the financial year 2021, REWE International AG achieved a turnover of €9.21 billion. 

Furthermore, the company employs more than 46,000 workers. 

REWE International AG’s subsidiaries are:

• Billa
• Billa plus
• Penny
• BIPA
• Sutterlüty
• ADEG

It offers a variety of products under different categories such as: 

• Sweet grocery: chocolate, waffles, cookies, etc.  
• Savory grocery: rice, pasta, bread, etc.
• Fresh and chilled: meat, fish, sausages, etc.
• Frozen: seafood, pizza, meat, etc.
• Dairy: yogurt, milk, cheese, etc.
• Drinks: fizzy drinks, water, juice, etc. 
• Household: kitchen napkins, toilet papers, detergents, etc.
• Personal care: shampoo, conditioner, face masks, etc.     
• Wine and spirits: beer, wine, liqueur, etc. 

REWE International AG produces 60 private labels including: 

• BILLA: toilet paper, apple juice, corn, etc.
• Vegavita(vegan products): sausages, milk alternatives, cheese, etc.
• BILLA bio: olive oil, cashew nuts, milk, etc.

It is noteworthy that in 2021, BILLA (BILLA/ BILLA PLUS) increased the number of stores by 17 to 1,270.

Moreover, in the financial year 2022, investments of almost €1 billion were made in all 9 Handel International markets to boost customer satisfaction, expansion and modernization. 

Regarding its logistics solutions, in 2019, in Eberstalzell, Austria, a fully automated meat plant was opened which consists of highly efficient technologies and under the most modern standards, only Austrian raw materials are processed into meat products. In addition, its products are transported and delivered by its fleet of 330 trucks.