Groupe Casino

Founded in 1898 by Geoffroy Guichard, Groupe Casino initially operated as Guichard-Perrachon & Co. Headquartered in France, the firm is present in the Retail Distribution sector and owns around 12,271 stores in total. The compay is currently recognised as the leading local group in France. 

With a workforce of around 205,000 employees, the company achieved a turnover of € 31.9 billion in 2020. 

The Group also owns the Colombian subsidiary, Grupo Éxito.

Moreover, Groupe Casino also operates e-formats such as Cnova and Cdiscount. The latter is recognised as the 2nd leading e-commerce in France. 

In 2017, the company partnered with the delivery firm, Ocado. Additionally, the enterprise has also signed a strategic memorandum of understanding with the delivery group, Gorillas.

Groupe Casino has developed several private labels over time. Some of them are:

• Casino: a range of food and non-food items
• Casino Delices: a brand of food products
• Casino Bio: a brand featuring organic products
• Casino Saveurs D’Ailleurs: a variety of food stuff

The central purchasing unit of Casino, AMC, remains the preferred point of entry for suppliers ensuring that retail strategies are put into perspective.

Around 159 products that are offered in its stores are locally sourced. 

Concerning the environment, the firm has not only successfully reduced 37% of its carbon footprint but also, has launched GreenYellow, a subsidiary dedicated to energy production and energy consumption. The company has also banned plastic packaging for fruits and vegetables. 

With regards to the society, the Groupe Casino foundation indulges in several measures such as fighting against the cultural exclusion of the under-privileged, supporting their education, fighting  child malnutrition, etc. Furthermore, the group also donated more than 37 million meals to food banks.