Carrefour Belgium

Carrefour launched in Belgium in 2000 after acquiring GB Group, with which it previously had an alliance. After the acquisitions, all the stores of the group were rebranded into Carrefour stores.  The firm is part of the French food retailer, Carrefour. 

The retailer attracts approximately 700 000 customers daily. 

Furthermore, Carrefour Belgium had a market share of 19% in 2019. 

A diverse range of fresh food and non-foods items is available at Carrefour Belgium. At present, the business offers over 130 000 references that involve 11 000 local references. 

Carrefour Belgium runs over 1000 shops and in 2009, launched its online shop.

The company also owns EcoPlanet, a company that has been selling gas and green energy throughout Belgium since 2008.

Moreover, Carrefour Belgium operates its stores under the following banners:

• Carrefour Hypermarkets
• Carrefour Market
• Carrefour Express

Carrefour Drive is also operated by Carrefour Belgium, allowing customers to order online and pick up their orders at any of the 200 collection points.

A turnover of €4.51 billion was achieved by Carrefour Belgium in 2021. The business also saw a rise of 8.3% in sales. There were 8370 people who worked for Carrefour Belgium in 2020.

The retailer provides a wide assortment of goods under the following categories:

• Sweet Grocery: cookies, bread, cereals, etc.
• Savory Grocery: oil, condiments, canned goods, etc.
• Frozen Food: pizza, meat, seafood, etc.
• Chilled & Fresh Food: delicatessens, sausages, fruits,vegetables, etc.
• Dairy: cheese, milk, yoghurt, etc.
• Drinks: soft drinks, juice, water, etc.
• Personal Care: toothpaste, deodorants, baby products, etc.
• Household: detergents, dishwashing liquid, toilet papers, etc.

Organic items are also available.

In addition, brands such as Cote D’or, Schweppes, Coca Cola collaborate with Carrefour Belgium.

Carrefour Belgium provides their own brands and some of them are listed below:

• Carrefour: The products that are sold under this brand are detergents, canned goods, soft drinks, etc
• Carrefour Bio: Under this brand, products such as juice, vegetables, muesli, etc…
• Carrefour Baby: Under this line, products such as baby wipes, diapers, gel soaps, etc,.. are sold.   

In 2018, Carrefour Belgium and Provera Belux decided to create a purchasing alliance. 

The procurement team of Carrefour Belgium will be in charge of entering into negotiations with the 140 main suppliers mainly operating in the FMCG and bazar sectors.

Since 2012, the company has promoted animal welfare by banning fresh meat from castrated piglets.

As of April 2018, the retailer partnered with Greenyard exclusively in order to use its logistics solutions. Greenyard supplies all Carrefour stores with fresh products in loaded trucks.