Carrefour Brazil

Carrefour Brazil is a retailer which was established in 1975. Its headquarters is based in Sau Paulo, Brazil. The company is a subsidiary of the French multinational retail corporation, Carrefour Group.

Presently, the business operates 876 stores in different formats across the country and an e-commerce platform as well.

In the financial year 2020, Carrefour Brazil achieved a turnover of € 14.3 billion and currently employs over 95,000 people.

It is noteworthy that the company received the “Modern Consumer Award 2020” for Best E-commerce.

Furthermore, Carrefour Brazil offers a wide assortment of products in the following categories:

Chilled & fresh food: meat, seafood, ready meals, etc.
Frozen: sausages, waffles, bacon, etc.
Sweet grocery: chocolates, sugar, cereal bars, etc.
Savoury grocery: rice, pasta, pulses, etc.
Dairy: milk, cheese, yoghurts, etc.
Drinks: fizzy drinks, juices, energy drinks, etc.
Wine & spirits: wines, beers, whiskeys, etc.
Personal care: soaps, lip balms, deodorants, etc.
Household: toilet papers, detergents, plastic bin bags, etc.

Brands such as Soupline, Milka, Carte D’or, Mars, Capri Sun, President and many others are endorsed by the firm. Besides, Carrefour Brazil also offers vegan, vegetarian, bio and many other products in its portfolio.

Moreover, the enterprise developed its own brands under the following names (non-exhaustive list):

Carrefour: This brand encompasses almost all product categories.
Viver: This brand includes products such as juice, cookies, creams, etc.
Carrefour Bio: This brand encompasses all product categories.
Veggie: This brand includes all vegetarian products.

In addition, Carrefour Brazil maintains the highest quality standards as it is certified by DNV GL, AFNOR, FSC and many more.

Pertaining to its logistics solutions, the retailer operates its own distribution centres and a fleet of vehicles is readily available to conduct its deliveries.

Concerning sustainability, the company is reducing its carbon footprint by implementing strategies such as donation, reusing and repackaging of food.

Furthermore, in 2019, the CEO of Carrefour Brazil sent letters to its main suppliers; Bunge, JBS, Marfrig, Minerva and Cargill in order to ask them to adopt sustainable practices in Latin America.

In 2021, the retailer launched its 1st autonomous convenience stores in Brazil which uses the scan & go technology and is unstaffed. Moreover, in the same year, Carrefour Brazil chose Generix Group’s SaaS supply chain solution for all its distribution centres across the country.

In addition, in 2021, the retailer launched the Nutri Choice tool, a feature of the My Carrefour app, which allows customers to choose healthier and cheaper products as well.

In 2022, the enterprise achieved the “Impossible” 100% Traceable Beef and the 1st batch of 100% deforestation-free beef is available in the stores. Moreover, Carrefour Brazil has completed its acquisition of Grupo Big from Advent International and Walmart Inc. Following this transaction, the company will be able to expand in its traditional formats which include cash & carry, supermarkets and hypermarkets as well.