Kaufland Bulgaria

Kaufland Bulgaria is a retail chain which was founded in March 2006. It is headquartered in Sofia, Bulgaria. The company is a subsidiary of the German family-owned multinational retail group, Schwarz Beteiligungs. 

Currently, the retailer operates 63 hypermarkets in 35 cities across the country.

According to press releases, Kaufland Bulgaria’s annual turnover reaches around €867 million and it employs more than 6,500 people. 

It is noteworthy that the firm was awarded the Top Employer certificate 2022 by the independent international organisation Top Employers Institute. 

Moreover, Kaufland Bulgaria features a large assortment of goods on its shelves in different categories such as: 

• Savoury grocery: rice, flour, oils, etc. 
• Sweet grocery: chocolates, cereals, teas, etc. 
• Dairy: yoghurts, milk, cheeses, etc. 
• Chilled & fresh: fruits, meats, delicatessens, etc. 
• Frozen: vegetables, meats, prepared dishes, etc. 
• Drinks: water, fizzy drinks, energy drinks, etc. 
• Wines & spirits: wines, beers, whiskeys, etc. 
• Household: toilet rolls, detergents, aluminium foils, etc. 
• Personal care: shampoos, body lotions, toothpastes, etc. 

Kaufland Bulgaria offers a great number of international brands in its portfolio such as Philadelphia, Heinz, Dove, Activa, Lays, Kitkat, Palmolive, Coca Cola, Sensodyne, Fairy, Ariel and many more. Moreover, the enterprise provides organic, vegetarian, vegan and many other special products in its portfolio. 

Furthermore, the firm developed its own brands known as (non-exhaustive list): 

• K-Classic: This brand includes products such as spaghetti, canned goods, basmati rice, etc. 
• K-Bio: This brand is dedicated to organic products such as cereals, meats, juices, etc. 
• K-take it veggie: This brand is composed of vegetarian products such as falafels, soja drinks, tofus, etc. 
• K-Favorites: This is a premium brand which includes products such as meats, chocolates, tagliatelle, etc. 

Kaufland Bulgaria possesses certifications such as MSC, ASC, Fairtrade, Rainforest Alliance, etc. 

Regarding its logistic features, Kaufland Bulgaria operates its own distribution centre and has a fleet of trucks powered by natural gas (CNG) to ensure deliveries. 

In March 2022, the business reported that it had switched its entire operations to “green” electricity. 

In January 2023, Kaufland Bulgaria announced that it will be renovating 9 of its stores in 2023 after having invested over €20 million in renovations last year.