Kaufland Germany

Kaufland is a retailer which was established in the year 1984 and is headquartered in Neckarsulm, Germany. The firm operates as a subsidiary of Schwarz Gruppe. 

Furthermore, Kaufland operates around 670 stores countrywide and an online shop as well.

Moreover, Kaufland gained recognition by Top Employers Institute through the Top Employer award in 2022. 

The firm provides a wide assortment of products under the following categories:

• Sweet grocery: biscuits, cakes, coffee, etc. 
• Savoury grocery: pasta, rice, oils, etc. 
• Chilled & fresh: fruits, vegetables, meat, etc. 
• Dairy: cheese, butter, milk, etc. 
• Frozen: mixed vegetables, meat, seafood, etc. 
• Drinks: soft drinks, mineral water, juices, etc. 
• Wine & spirits: beers, champagnes, wines, etc. 
• Personal care: body wash, moisturisers, soaps, etc. 
• Household: detergents, toilet papers, dishwashing liquids, etc. 

Additionally, in order to cater for consumers with specific food needs, the retailer provides a range of products such as bio, organic, lactose-free etc.  

Kaufland offers its own brands (non-exhaustive list):

• Bevola - This brand is dedicated to the personal care category.
• Crazy wolf - Under this brand, energy drinks are sold.
• Cultura vini - In this line, products such as sparkling wines and champagnes are available.
• Exquisit - Under this brand, products such as coffee, rice, pastas, etc,.. are sold.
• Hip & Hopps - This brand is dedicated to the kid’s section.
• K-bio - In this line, cereals, soft drinks, canned goods, etc,.. are available.
• K-classic - This brand is dedicated to almost all product categories.
• K-take it veggie - A variety of vegan and vegetarian products are available in this brand.

Moreover, the retailer maintains the highest quality standards as it possesses certifications such as MSC, Rainforest Alliance, RSPO, etc.

In relation to its logistics solutions, Kaufland operates its own distribution centres and partnered with the electric WeShare fleet in Berlin. 

Concerning sustainability, the firm wishes to reduce environmental pollution by using recyclable packaging materials for its private label brands. 

Kaufland’s online shop can be accessed on: https://www.kaufland.de/