Kaufland Czech Republic

Founded in 1998, Kaufland is a chain of retail stores owned by the German company Schwarz Group. Its headquarters is based in Prague, Czech Republic.

The firm operates 137 stores across the country and an online shop as well. 

In the financial year 2021, Kaufland Czech Republic achieved a turnover of € 122 million and currently employs more than 25,000 people. 

Moreover, the business gained recognition through the Ambassador of Quality award by the Czech Society for Quality in 2021. 

The firm provides a wide assortment of products under the following categories:

• Sweet grocery: biscuits, cakes, coffee, etc. 
• Savoury grocery: pasta, rice, oils, etc. 
• Chilled & fresh: fruits, vegetables, meat, etc. 
• Dairy: cheese, butter, milk, etc. 
• Frozen: mixed vegetables, meat, seafood, etc. 
• Drinks: soft drinks, mineral water, juices, etc. 
• Wine & spirits: beers, champagnes, wines, etc. 
• Personal care: body wash, moisturisers, soaps, etc. 
• Household: detergents, toilet papers, dishwashing liquids, etc. 

Furthermore, in order to cater for consumers with specific food needs, the retailer provides a range of products such as bio, organic, vegan, vegetarian, lactose-free, etc. 

Kaufland Czech Republic offers its own brands which include (non-exhaustive list):

• K-bio - In this line, cereals, soft drinks, canned goods, etc,.. are available.
• K-classic - This brand is dedicated to almost all product categories.
• K-free - A variety of gluten-free and low-lactose products are available in this brand.
• Kuniboo - This brand is dedicated to children's clothing. 

Additionally, Kaufland Czech Republic maintains the highest quality standards as it possesses certifications such as MSC, Rainforest Alliance, Global G.A.P, etc. 

Pertaining to its logistics solutions, the business operates 2 distribution centres across the country which has an integrated AKL automatic storage system and the Hochregal (HRL) automatic pallet storage system as well. 

Concerning sustainability, Kaufland Czech Republic started using 100% renewable energy in January 2022 and is planning to reduce operating CO2 emissions by 80% by 2030. 

In addition, the company is constructing a new fruit and vegetable warehouse in Czech Republic which will be launched in May 2022. 

It is noteworthy that the firm partnered with Kosik.cz for the latter to offer Kaufland’s products in its online supermarket, hence offering a broad range of private labels across the country. 

Kaufland Czech Republic’s online store can be accessed on: https://www.kaufland.cz/