Lidl Belgium

Lidl Belgium is a discount retailer chain which was established in 1995 by Josef Schwarz. Its headquarters is based in Merelbeke, Belgium. The company is a sales division of the family-owned multinational retail group, Schwarz Beteiligungs.

Presently, the business operates 307 stores across the country and an e-commerce platform as well. 

Currently, Lidl Belgium employs more than 10,000 people. 

It is noteworthy that the firm was awarded the “Best Belgian Sustainability Reports with best impact” in the category ‘creativity and originality’ in 2021. 

Additionally, the enterprise offers a variety of products in the following categories: 

• Chilled & fresh food: meat, seafood, ready meals, etc. 
• Frozen: sausages, waffles, bacon, etc. 
• Sweet grocery: chocolates, sugar, cereal bars, etc. 
• Savoury grocery: rice, pasta, pulses, etc. 
• Dairy: milk, cheese, yoghurts, etc. 
• Drinks: fizzy drinks, juices, energy drinks, etc. 
• Wine & spirits: wines, beers, whiskeys, etc.  
• Personal care: soaps, lip balms, deodorants, etc. 
• Household: toilet papers, detergents, plastic bin bags, etc.

Brands such as Nutella, Heinz, Sprite, Cornetto, Garnier, Pringles, Milbona, Lipton, Capri-Sun and many others are endorsed by the firm. Besides, Lidl Belgium also offers a range of organic, vegan, vegetarian, gluten-free, lactose-free and many other dietary products in its portfolio. 

Moreover, the company developed its own brands under the following names (non-exhaustive list): 

• Iglo: A brand of fish sticks.  
• OceanSea: A brand of seafood products. 
• Harvest Basket: A brand of mash potatoes. 

In addition, Lidl Belgium maintains the highest quality standards as it is certified by MSC, GOTS, YKK, Oekto-Tex Standard 100 and many more. 

Pertaining to its logistics solutions, the enterprise operates 5 distribution centres and has a fleet of vehicles to manage its deliveries.  

Furthermore, the retailer chose a simple, fast and efficient delivery method by implementing the new parcel locker terminals for online grocery orders in the Belgian cities. 

In addition, in 2020, the business opened a brand new concept store with new layout and decoration as a first test for the moment. In the next year in 2021, Lidl Belgium announced that it will continue its expansion by opening more stores and creating more jobs by the end of 2022. 

Moreover, due to growing demands of vegan and vegetarian products in the Belgian market, the company introduced 11 new plant-based products in its own brand portfolio. 

In June 2022, Lidl Belgium announced that it will start phasing out paper receipts by replacing it with a digital receipt in order to save paper. 

Concerning sustainability, Lidl Belgium reduces its carbon footprints by equipping its stores with electric charging stations for e-cars and e-bikes. 

The company’s online shop can be accessed on: https://www.lidl.be/