Lidl Serbia

Founded in 2018 by Josef Schwarz, Lidl Serbia is a discount supermarket chain. Its headquarters is based in Nova Pazova, Serbia. The company is part of the family-owned multinational company Schwarz Gruppe based in Germany. 

Presently, the business operates 60 stores in 35 cities across the country. 

In the financial year 2020, Lidl Serbia achieved a turnover of €314.6 million, reporting an increase of 54% as compared to the previous year. The firm currently employs more than 3,000 people. 

It is noteworthy that the enterprise was awarded the Excellence During Challenges award in 2020. 

Lidl Serbia provides a wide assortment of goods in the following categories: 

• Savoury grocery: spices, pulses, rice, etc.
• Sweet grocery: baking powder, jams, tea, etc.
• Drinks: water, juices, fizzy drinks, etc.
• Wine & spirits: wines, champagnes, cognacs, etc.
• Chilled & fresh: fruits, ready meals, meat, etc. 
• Frozen: seafood, vegetables, ice creams, etc. 
• Dairy: butter, cheese, whipped cream, etc. 
• Personal care: perfumes, lip balms, eye creams, etc. 
• Household: detergents, bin bags, air fresheners, etc. 

Brands such as Coca cola, Nutella, Kinder, Nivea, Alesto, Castello, Persil, Pringles and many others are endorsed by the firm. Lidl Serbia offers various special products such as vegan, bio, vegetarian, etc. 

The retailer developed its own brands known as (non-exhaustive list):

• With love, local: This brand consists of products such as milk, yoghurts, dried meat, etc. 
• Cien: A line of personal care products. 
• Bio Organic: This brand is dedicated to organic products. 

Lidl Serbia maintains the highest quality standards as it is certified by MSC, ASC, Fairtrade and many more. 

Pertaining to its logistics solutions, the business operates its own distribution centre and has a fleet of vehicles to ensure deliveries. 

In August 2022, Lidl Serbia opened its 2nd logistics centre in the country which created 250 jobs. 

Concerning sustainability, the firm reduces its carbon footprints by designing its products and packaging in such a way that they can be recycled. Lidl Serbia has set goals of reducing plastic by 20% by 2025.