Lidl France

Lidl entered the French market 25 years ago in 1989. The firm established itself as a general retailer. Its head offices are located in two cities; Strasbourg for administrative works like IT, finance, etc, and Rungis for all operational support functions like logistics, supply chain, etc. The firm is part of the family-owned multinational retail group, Schwarz Group.

Today, the retailer of German origin provides the French people with the best quality-price ratio in 1570 outlets. Lidl France also owns an online shop and a mobile application. It is noteworthy that the firm welcomes 10 million customers weekly in its stores. 

In the financial year 2020, Lidl France achieved a turnover of €14.5 billion and currently employs 40,000 people. As of 2022, the market share of Lidl France grocery stores amounts to 6.5%.

Lidl was announced as the best shop chain in 2019, for 8 consecutive years, as fresh fruits and vegetables are delivered on a daily basis and the company also provides excellent customer service at best price. In 2021, Lidl France won the Saveur de L’Année prize.

Moreover, the enterprise offers 1,800 references in the food and non-food category:

• Dairy: milk, cheese, yoghurt, etc. 
• Drinks: juice, syrups, water, etc. 
• Wine & spirits: beers, wines, champagnes, etc. 
• Sweet grocery: chocolates, jams, coffee, etc. 
• Savoury grocery: biscuits, canned goods, pasta, etc.
• Chilled & fresh: meat, fruits, vegetables, etc. 
• Frozen: sandwiches, pastries, ice creams, etc. 
• Household: detergents, toilet papers, disinfectants, etc. 
• Personal care: shampoo, deodorants, toothpaste, etc. 

Brands such as Côtes De Provence, Billecart, Love of Deutz and many others are endorsed by the firm. Lidl France offers a range of organic products as well. Additionally, Lidl France also proposes, according to the seasons, more than 75% of fruits and vegetables of French origin. 

The firm works with 900 collaborators throughout France and at least 50% of them have worked with Lidl France for more than 15 years. At Lidl France stores, 75% of its products come from French SMEs and 50% of its product range is composed of fresh products. Moreover, 90% of its products come from its private label range and 10% from national brands. 

The business also offers products from its private labels which are as follows:

• Cien: A range of beauty products. 
• Envia: This brand provides a wide range of dairy products. 
• Saveurs de nos Regions: This brand includes products such as cheeses, fresh meat, yoghurts, etc. 

Lidl France’s products are Fairtrade, Rainforest Alliance, UTZ, FSC, MSC or ASC certified.

All consumer goods offered by Lidl France have been tested by TÜV Süd, TÜV Rheinland LGA Products GmbH, or the Hohenstein Institute and food products by the Eurofins Institute or NSF Erdmann Analytics.

Pertaining to its logistics solutions, the retailer operates 25 distribution centres having an area of 50,000 m2 each. Approximately 2,500 pallets are delivered to its supermarkets daily and 437,500 pallets weekly. Moreover, a truck fleet is available to ensure deliveries. 

Concerned with change, the firm works on solutions to protect the climate and the environment by providing fish from sustainable fishing and making use of recyclable packaging.

The company’s online shop can be accessed on: https://www.lidl.fr/