Kaufland Poland

Founded in 2000, Kaufland is a chain of retail stores owned by the German company Schwarz Group. Its headquarters is based in Wroclaw, Poland.

The company operates 235 stores across the country and an online shop as well.

In the financial year 2020, Kaufland Poland achieved a turnover of € 2.4 billion. Presently, the business employs more than 15,000 people.

Moreover, the company gained recognition through the Golden Consumer’s Laurel award by Consumer Laurel plebiscite in 2022. The award was dedicated to its private label K-Take it Veggie.

Kaufland Poland provides a wide assortment of products under the following categories:

Sweet grocery: biscuits, cakes, coffee, etc.
Savoury grocery: pasta, rice, oils, etc.
Chilled & fresh: fruits, vegetables, meat, etc.
Dairy: cheese, butter, milk, etc.
Frozen: mixed vegetables, meat, seafood, etc.
Drinks: soft drinks, mineral water, juices, etc.
Wine & spirits: beers, champagnes, wines, etc.
Personal care: body wash, moisturisers, soaps, etc.
Household: detergents, toilet papers, dishwashing liquids, etc.

Furthermore, in order to cater for consumers with specific food needs, the retailer provides a range of products such as bio, organic, vegan, vegetarian, lactose-free, etc.

Kaufland Poland offers its own brands which include (non-exhaustive list):

K-bio - In this line, cereals, soft drinks, canned goods, etc,.. are available.
K-classic - This brand is dedicated to almost all product categories.
K-free - A variety of gluten-free and low-lactose products are available in this brand.
Kuniboo - This brand is dedicated to children's clothing.

In addition, the firm maintains the highest quality standards as it possesses certifications such as MSC, Rainforest Alliance, ISO 50001, etc.

Pertaining to its logistics solutions, the enterprise operates 3 distribution centres which have an automated storage system.

Concerning sustainability, Kaufland Poland has introduced environmentally friendly FSC certified shopping bags in its stores in order to reduce the level of CO2 emissions as much as possible.

The company’s online store can be accessed on: https://www.kaufland.pl/