Kaufland Romania

Established in 2005, Kaufland Romania is the largest hypermarket chain, followed by Carrefour and Metro, in terms of sales value. Its headquarters is based in Bucharest, Romania. The company operates as a subsidiary of Swarchz Gruppe. 

In Romania, Kaufland operates a network of over 151 stores and an online shop as well.  

In the financial year 2020, Kaufland Romania achieved a turnover of € 258 million. Currently, the firm employs more than 15,000 people. 

Moreover, in 2021, the company gained recognition through the Best Buy Award certification for the 4th time in Romania. 

The firm provides a wide assortment of products under the following categories:

• Sweet grocery: biscuits, cakes, coffee, etc. 
• Savoury grocery: pasta, rice, oils, etc. 
• Chilled & fresh: fruits, vegetables, meat, etc. 
• Dairy: cheese, butter, milk, etc. 
• Frozen: mixed vegetables, meat, seafood, etc. 
• Drinks: soft drinks, mineral water, juices, etc. 
• Wine & spirits: beers, champagnes, wines, etc. 
• Personal care: body wash, moisturisers, soaps, etc. 
• Household: detergents, toilet papers, dishwashing liquids, etc. 

Additionally, in order to cater for consumers with specific food needs, the retailer provides a range of products such as bio, organic, vegan, vegetarian, lactose-free, etc.  

Kaufland Romania offers its own brands (non-exhaustive list):

• Bevola - This brand is dedicated to the personal care category.
• Crazy wolf - Under this brand, energy drinks are sold.
• Cultura vini - In this line, products such as sparkling wines and champagnes are available.
• Exquisit - Under this brand, products such as coffee, rice, pastas, etc,.. are sold.
• Hip & Hopps - This brand is dedicated to the kid’s section.
• K-bio - In this line, cereals, soft drinks, canned goods, etc,.. are available.
• K-classic - This brand is dedicated to almost all product categories.
• K-take it veggie - A variety of vegan and vegetarian products are available in this brand.

Furthermore, Kaufland Romania maintains the highest quality standards as it possesses certifications such as Fairtrade, MSC, Dekra, etc. 

Pertaining to its logistics solutions, the business operates 2 warehouses that provide the necessary goods to all stores across the country. 

In March 2022, the firm announced that it will create 300 jobs for Ukrainian refugees who want to stay in Romania. 

Concerning sustainability, Kaufland Romania avoids food waste and uses environmentally friendly shopping bags hence reducing its greenhouse gas emissions. 

Kaufland Romania’s online store can be accessed on: https://www.kaufland.ro/