Lidl Bulgaria

Founded in 2010 by Josef Schwarz, Lidl Bulgaria is a discounter which is among the leading retail chains in the Bulgarian market. Its headquarters is based in Sofia, Bulgaria. The company is a subsidiary of the German family-owned multinational group, Schwarz Gruppe. 

Presently, the business operates over 110 stores in 50 cities across the country. 

In the financial year 2020, Lidl Bulgaria achieved a turnover of €697 million and currently employs more than 3,700 people. 

It is noteworthy that the firm was awarded the Top Employer prestigious international certificate for the 3rd consecutive year by Top Employers Institute. 

Moreover, Lidl Bulgaria offers a variety of food and non-food products in the following categories: 

• Savoury grocery: flour, biscuits, rice, etc. 
• Sweet grocery: sugar, sweets, coffee, etc. 
• Drinks: fizzy drinks, juice, water, etc. 
• Frozen: ready meals, vegetables, meat, etc. 
• Chilled & fresh: fruits, vegetables, charcuteries, etc.
• Dairy: milk, butter, cheese, etc. 
• Personal care: deodorants, makeup, sunscreen, etc. 
• Household: air freshners, detergents, bin bags, etc.

Brands such as Omo, Barilla, Hellmann’s, Lavaza, Monster, Coca-cola, Nutella, Pampers, Twinings, Dove, Nivea, Cif, Semana and many others are endorsed by the firm. Lidl Bulgaria also caters for consumers with specific food needs as it offers a range of bio, vegan, vegetarian and other special products. 

Lidl Bulgaria offers a number of private labels among which “Parkside” is one. 

Pertaining to its logistics solutions, the business operates 2 distribution centres and has a fleet of vehicles to manage deliveries. 

With regards to sustainability, Lidl Bulgaria launched a campaign for recycling and plastic reduction in 2021.