Lidl Croatia

Lidl Croatia is a discount retailer chain which was founded in 2006 by Josef Schwarz. Its headquarters is based in Velika Gorica, Croatia. The company is a subsidiary of the family-owned multinational retail group, Schwarz Gruppe. 

The business operates 107 shops across the country and its products are also available on the eshop Desertcart which offers home delivery. 

In the financial year 2020, Lidl Croatia achieved a turnover of €811 million and currently employs 3,200 people. Based on its turnover, the firm occupies the second position in the food retail industry in Croatia. 

It is noteworthy that the company won the Employer Partner Certificate for the eighth year in a row in 2019. 

Moreover, the enterprise offers a wide assortment of products in the following categories:

• Savoury grocery: snacks, rice, pasta, etc. 
• Sweet grocery: tea, jams, coffee, etc. 
• Dairy: milk, cheese, cream, etc. 
• Chilled & fresh: meat, fruits, vegetables, etc. 
• Frozen: meat, pizzas, ice creams, etc.
• Drinks: juice, soft drinks, water, etc. 
• Wine & spirits: beers, wines, rums, etc. 
• Household: detergents, toilet papers, dishwashing liquids, etc.
• Personal care: shampoo, deodorants, body lotions, etc. 

Brands such as Floralys, Carli, Sanitar, Kandit, Domagiga, Cocolino, Eurocrem, Kala and many others are endorsed by the firm. 

Lidl Croatia developed its own brands under the following names (non-exhaustive list):

• Cien: A line of personal care products. 
• Pilos: A line of dairy products. 
• Lupilu: This brand includes products such as baby food, deterrents, cosmetics, etc. 

The company maintains the highest quality standards as it is certified by FSC, Fairtrade, EU organic regulations, etc. 

Pertaining to its logistics solutions, the retailer operates 2 distribution centres and uses battery-electric vehicles to conduct deliveries. 

Moreover, Lidl Croatia partnered with ColisExpat to provide home deliveries for its customers. 

With regards to sustainability, Lidl Croatia collaborates mainly with local producers in order to shorten the supply chain.