Lidl Germany

Established in 1973 by Dieter Schwarz, Lidl is a discount store headquartered in Neckarsulm, Germany.

The company has over 3,200 branches in Germany.

In 2021, Lidl generated a revenue of €29.3 billion in Germany and currently has a team of over 91,000 employees.

In 2022, it was awarded the Tafel plate for the second time for its commitment to the annual donation of food banks.  

Lidl provides various products under different categories such as:

• Savory grocery: Bread, pasta, cooking oil, etc.
• Sweet grocery: Cereal bars, chocolate, sweets, etc.
• Frozen: Ice cream, lamb, seafood, etc.
• Fresh and chilled: Fruits, sausages, vegetables, etc.
• Dairy: Mozzarella, butter, eggs, etc.
• Drinks: Soft drinks, juice, water, etc.
• Household: Detergents, kitchen rolls, toilet paper, etc. 
• Personal care: Face masks, shampoo, toothbrush etc. 
• Wine and spirits: Champagne, beer, wine, etc.

The business offers private brand label products in different categories such as:

• Soft Drinks under the brands of: Freeways, Solevita, Kongstrong and Saskia.
• Coffee, tea, cocoa under the brands of: Lord Nelson and Bellarom.
• Organic products such as: fruits, sausages, eggs, etc, under the brand of: Bioland. 

When it comes to supporting the community, in 2022, Oxfam certified and recognised the continuous dedication of Lidl towards workers, farmers, and women. The discount store also participates in campaigns against racism. 

Concerning sustainability, by 2025, it aims to achieve 30% less food waste and organic waste measures such as rescue bags.